Business events are hard to plan and especially when one is starting out. Getting the people’s attention is the least of your worries as you have to make a positive image of yourself that will motivate them to keep coming back. One of the most essential ways of making your event a success is by meticulous planning and attention to detail. Whether you have an year or just one week to plan the event, ensure that no detail is left out and always have back up plans. This is because in any circumstance, mishaps are bound to occur and these can ruin your event.
Determining a theme for your event
When organizing an event, there must be that one objective that you want to achieve. Whether it is to increase your productivity or it is merely to portray a positive image of your company, you can use this to churn out a good theme for your event. Emphasize it by writing it down and including it in all your invitations. The theme will also help you in the process of choosing key speakers for your function and making a program. It is the first step in events planning and any events company will want you to have one.
Target audience
For every event, having a set of people that you want to reach out to is the most crucial strategy. This is because unless you have a specific target audience, you will be blindly shooting in the dark as the information you relay will be a waste. Ensure that you invite only the targeted listeners to your event and only invite random guests if there is extra space for them to fill. If your events company does not have any idea who to invite in your locality, you can help them out by having a well drafted list beforehand.
Don’t forget to well-equip your team with ID cards with your clear-cut photo and name. Get yours printed with trusted company, such as digitalid.co.uk, for maximum results.
Date and venue
If you want your event to be a success, you have to plan very wisely. If you plan an event on the same day another company have planned theirs, you run the risk of ending up alone or with unfilled seats and even absent speakers. Also choose a venue that is easily accessible and ensure that all your chief guests can get there without getting lost. This will save time and ensure that all guests are available to participate as planned. An events company will help to recognize most popular venues.
The budget
Nobody wants to invest in an event that will not bring anything back. Make sure you budget carefully for your event by raising money from other sources other than the company kitty. You can do this by charging entry fees to your event or by fund raising for it. Only organize an event that you will be fully able to foot the bills for to avoid embarrassments. You can always cut down on the list of guests if there are any shortages in funds to ensure each guest feels well catered for and provided in the event. This will create a more positive image of your company and attract more admirers, consumers or investors.
About the Author: Kenneth Fabian, Founder & Owner of OGL Asia – a brand activation company specialising in Events, Exhibition and Design Communications since 1989.
With 27 years of experience, Kenneth was able to gather the right contacts, strategies and resources to ensure an effective brand engagement.
Photo credit: SpokaneFocus
