Everything big must start with small. This also holds true for business. Big companies you’ve seen today often have a humble start (Apple Inc. started in a basement.) What makes small startup big is vision, innovation and execution – among many others.
Vision
You are what you think you are. If you think that you won’t be able to expand to a larger market – even International market, chances are, well, you won’t. You need to have a vision and pursue that vision with hard work. Start small, think big.
Innovation
Businesses must go through phases in order to be something worthwhile. Your small business has a greater chance for success and evolving into a bigger one via innovation: Launching innovative products; doing things efficiently; you need to embed “innovation” into your company culture.
Execution
Plans are great, but execution is what make or break your business. Poor execution will break things up.
Case studies: Illy and Estee Lauder
Companies embracing vision, innovation and execution well can go far in the business, even attaining global success. To learn more, let’s focus on a couple of case studies: Illy and Estee Lauder.
Illy is a global brand in coffee industry, and one thing the company does well is that they have “innovation” written at the core of the business. They continue to evolve, offering coffee not only as products but also as an experience. They also make sure that wherever you are right now, you will enjoy the same coffee sipping experience at Illy coffee shops anywhere in the world.
Estee Lauder is a global brand in cosmetics industry. They are embracing an innovative business model which allows them to launch products specifically created for a specific market. Let’s just say that Estee Lauder has touched consumers on a personal level.
This video can show you more on how Illy and Estee Lauder do it expanding to the South East Asian market:
