It makes us unhappy when the conversion rate of a landing page sucks. Well then, just like any other savvy online marketers, you will definitely make a bold decision to scrap that page. But lol, the next day when you check the statistics of that page in Google Analytics, it looks like the landing page is rocking in term of total number of conversion. You keep wondering how that is possible. You have not made a single change in the design nor there has been any changes made to your online marketing strategy. So, how on earth the landing page all of a sudden starts performing like a true rock star.
Well mate, you need to dig down to the details of your Google Analytics account and you will get to know the truth. Conversion rates, contrary to the popular perception are mainly dependant on the quality of traffic. Just because you are driving huge traffic to your website, does not necessarily mean that you will see better conversion. It is the targeted traffic and the right expectation of that traffic that makes all the difference. So, the next big question is how you can manage to get that traffic that eventually gets converted and not make you feel disappointed.
How to find the best traffic source?
Well, the problem is that there is no straightforward answer to the question where to find the best traffic source. It can be any place, where your targeted audience spends most of their time. For say, if you are selling designer clothes, Pinterest is the place to spend your marketing budget. Or if you are offering some kind of consulting services to small business, LinkedIn is the place to be.
However, it is not just the targeted traffic that determines the conversion; rather there are some things like the design, message, Call to Actions, positions of crucial graphical elements that all determine and control the conversion rate of your website. However, you need to make sure that you are concentrating on the traffic sources that are playing crucial roles in the conversion path rather than wasting your time on those sources that are not adding to the conversion of your website.
Analyze the Traffic
Analyzing the traffic is certainly the best thing that you can do to figure out which traffic sourcing is driving more value to your website in term of revenues and conversion and the easiest way to figure that out is by creating Custom Report in Google Analyst.
Custom Report is an awesome feature of Google Analyst by virtue of which you will be able to create and organize data the way you want. No longer will you have to muddle through the complexities of Google Analyst data in your account. With Custom Report, you will be able to get the data you want. No more wasting of time and energy.
Here are some awesome reports that you can always give a try. For say, you want to get more details about the ‘Non provided’ keywords, in that case, this report will help you a lot. Or it could be that, you need to make a comparison between the Organic and Paid search performance. In that case, you need to check out this.
Do you want to track the performance of your PPC campaign? Then you need to try this.
Do you need to know the pages that are contributing significantly to the total number of conversion to your website? Then get the best converting landing page report downloaded now.
Now, if you have an ecommerce website, probably you need to check how your ecommerce is website performing every day and if this has been the case, you might need to check out this report.
Where to Get Targeted Traffic?
Forum
Well, what I personally feel is that Forum is one of those few places on earth that can drive really useful and targeted traffic to your website. However, it depends on how you are using it. For say, you should go out there and start claiming that your product or your service is the best thing out there that every member of that forum should try. No way. You will just get yourself banned.
Rather you should be a part of the community, start helping others, and wait for the precise moment to promote. It may take months and therefore, if you are planning something short and sweet, you need to back off. When you will be helping others, you will start earning respect and positive reviews from other community members, people will start following you and your company. And you may never know that people may contact you for your service. It is like cashing in on your reputation.
Start Blogging
Each brand needs to have a blog and there is no two way about it. Blogging is the best way to reach out to targeted people and make your website appear fresh and active to both people and search engines.
However, just posting rehash and thin quality articles is not going to add any value. Rather you should be trying your best to write and post articles that really add value to users experience and when readers will find that your articles are helping learning new things, they will eventually get subscribed to your blog. And you know what? When they get subscribed, you will have their email addresses that will help you a lot in marketing your products by sending them promotional mails.
Guest Blogging
The reason why people guest blog on other sites is that these blogs already have huge fans and followers and therefore, when you are posting some articles on their websites, chances will be that you may drive some targeted traffic to your website. However, relevancy is the key metric that you need to pay utmost attention when you are planning to guest blog on sites. If you are selling home improvement products, it will make no sense, if you are going to get one of your finest written articles posted to Smashing Magazine.
Google Adwords
Google advertising model is certainly one of these effective paid marketing models that can help you reach out to targeted audience regardless of their geographical locations and all that. Just a few suggestions –
- Ads and the landing page message are in line
- Keywords and triggered ad copy is not conflicting
- You are sending visitors to targeted landing pages and not to home page of your website all the time.
These are the few things that you need to remain aware of when you are trying Adwords to drive more sales and business.
Cover photo credit: Captain Kimo
