From the busy financial district of Wall Street to the buzzing shopping hubs of Manhattan, the face of business in New York is changing as it learns how to cope with technological advances, growing commerce and the expectation and demand for more; be it faster communication, better access to information or a wider range of goods on offer.
This constant demand for more puts extreme pressure on businesses to update and innovate, and can often leave smaller businesses out in the cold. Enterprises such as these strive to keep up with their larger competitors; those that dominate the online marketplace and streets, which means they may struggle to ensure they are heard above the din. It can be very daunting to keep up with big sponsorship deals, flash marketing campaigns and an intimidating online presence. However, with a little careful planning, it is perfectly possible for smaller businesses to succeed as small fish in a very big, incredibly diverse, pond; they must simply make the most of the resources available to them.
Standing out as a small business
Despite the obvious advantages larger, Wall Street corporations have over their smaller counterparts it can actually pay to be an independent organization in New York. Small businesses can be more flexible and adaptable, for example and will perhaps be more willing and ready to make those subtle changes that can make all the difference when it comes to attracting and keeping, consumers’ attention. Smaller businesses are also able to offer the personal touch that is often missing when it comes to dealing with large organizations; sitting closer to the market and staying aware of opportunities are great ways of keeping in step with the modern world.
As well as grabbing those all-important opportunities, there are also ways in which small businesses can use technology to innovative ends. Building an online presence is one such way, enabling companies to introduce their brands, communicate with other businesses and consumers and keep abreast of the changing world. Social media also has huge potential to create and retain a loyal customer base, putting companies in touch with professionals and consumers alike; maintaining a strong presence is essential when it comes to commerce. It is also vital for smaller companies to choose the right places in which to maintain a presence, rather than worrying about dominating social media; doing so will allow them to access their target market more easily.
Making it with mobiles
When it comes to keeping up with new developments it is important for small businesses to utilize the technology that is available to them. It is estimated that over 60,000 apps are added to the App Store every month and more people than ever have access to information on the go; it is therefore well worth smaller businesses investigating the benefits of developing their own apps as a means of transforming the way they operate.
The mobile app is a fantastic platform for businesses, increasing their accessibility, visibility and exposure, reinforcing a brand, building connections, generating repeat business and creating a presence to rival bigger companies in the Big Apple. In addition, developing a bespoke app needn’t cost the earth; New York, with its burgeoning technology scene, is a fantastic place to be when it comes to developing apps, with a number of specialist companies offering worry free mobile development. It is relatively easy for companies to take their first step into the modern world, helping them to gain a presence amongst the ‘big fish’ of Wall Street.
The benefits of the mobile app are far-reaching, they enable businesses to communicate and connect with consumers on the go, as well as providing an easy way to share date and information internally. In short, they can be the ideal solution to helping smaller businesses keep up with the modern world.
