Some of the world’s biggest companies spend vast amounts of money on designing their logos. You do not have to worry if you do not have millions to invest in creating a signature for your brand as there are a lot of different alternatives out there to suit all budgets and requirements. Before you use the internet to look for a company that can offer creative graphic design in Sydney, you will need to set out your goals for the logo as well as also decide on a budget.
Setting a Budget for your Logo
When you are having your logo designed for your business, there are a lot of things which you need to consider which can help to guide you to choosing a logo. Obviously, you need a logo that is striking, instantly recognizable, and practical from a business perspective. If you are going to print your logo on merchandise, then you will need to choose a logo which is not going to be too expensive to reproduce.
Clear and bold colours with no shading will allow you to print to merchandise using affordable printing methods. Alternatively, if there is a lot of colour and detail in the logo, you would need to print the logo using a full-colour process print. If you are not going to be printing your logo (e.g., going for a purely online marketing campaign), then you will need to decide on how much you would like to spend on creating your company’s image. You can have a cheap logo created for as little as $100.00 or less, or you can spend thousands of dollars in having your logo created.
Set yourself a realistic budget that is workable within your business plan before you start looking for a design agency to create your logo for you.
Finding a Design Company
A quick search of the internet will show you many companies offering graphic design services; usually, they will create logos as well as other offer services such as printing or web design. It is important to take your time in choosing a company to design your logo and speak to as many different companies as possible. You can enquire via the company website, but in order to explain precisely what you are looking for, you will be best off in calling the company directly and speaking to a consultant. You will need to be able to communicate your objectives and preferences clearly to the consultant, and they will need to be able to listen to your requirements and interpret them accordingly.
Communication is crucial when dealing with a company to take on such an essential part of building your company’s image and brand, so it is also important that you have a rapport with the company that you decide to choose.
Delivering your Brief
When you have decided on the design company that you are going to use to design your logo, it is best to arrange a meeting with them so that you can give them the full brief of your design concept, and tell them exactly what you are looking for. This will also allow the design company to ask any questions that they may have. You will also be able to agree to a revision process, as well as timeframe to complete the design.
When you get the initial batch of designs, do not be afraid to give an honest opinion as to what you think of them; being honest and open will allow the designers to do their job properly. Then when you have your new logo, you can finish off your website, as well as any templates or documentation that you use, and launch your new identity to the world.
Cover photo credit: Thais Sr / Flickr
