While the UK may be leading the way in economic expansion in the current climate, it is lagging behind its European rivals when it comes to the commercial installation of solar panels. This suggests that there is much for the UK to do if it is to cement its reputation as a trail-blazer for the rest of the world to follow, while it also offers an insight into the approach to business owners with regards to sustainability. While this should be a leading priority for businesses in 2014, some companies appear unwilling to invest in this at the present time.
3 Benefits of Creating a Sustainable Business Venture and Model
This is a false economy, however, as the cultivation of a sustainable business venture and model has multiple commercial benefits in the current age. These include the following: –
1. Reduce Business Costs
Thanks to government-backed and private initiatives, sustainable business practices can now actively save companies money. This is crucial, as no matter how much a business owner wants to implement environmentally procedures he will be unable to do so if it dramatically diminished profits.
When you consider that it is possible to make savings on everything on electronic and automatic window openers to waste disposal, it is clear that the implementation of sustainable measures and products will help to reduce business costs over time, find out more here.
2. Improve Your Reputation as a Brand
As even large scale brands such as Coca-Cola and Starbucks can testify, the way in which a business is perceived will have a huge impact on its sales volumes. Businesses with a reputation for driving social change and assisting regional community projects will always promote a positive image, for example, and therefore remain in high esteem among both consumers and regulatory bodies alike.
Adopting a strong and principled stance on corporate social responsibility can help your business to achieve this, without being forced to spend huge amounts of money.
3. Develop Brand Loyalty and Stronger Customer Relationships
The main reason behind the popularisation of corporate social responsibility and sustainable business practices is the prevailing attitude of the typical consumer. Today’s generation of customers’ are increasingly motivated by environmental issues, and keen to do whatever they can to reduce their carbon emission and affect change. This even extends to the businesses that they buy from, and positioning yourself as a sustainable and eco-friendly business will enable you to win new business without compromising on ethics.
In the long-term, this will also help to develop genuine brand loyalty and prosperous customer relationships.
Cover photo credit: Dominic’s pics
