If you were to ask somebody how they would go about advertising and promoting their business in 2014, it’s a relatively safe bet that they would probably say through social media or networking. With the current technological age, such an answer does make sense; however, there is a method of business and event promotion that has not only withstood the test of time but is also cost-effective and memorable means of getting your company name out there – using printed media.
But what different printed media can you use to promote your business, what are some of the key factors to consider in the designs, and how will it help you?
Print’s Not Dead
As the subheading suggests, print is indeed not dead, regardless of how innovative technology can be, there will always be a place for printed media in the commercial sector. Before you consider which formats to use though, you need to make sure you have a clear idea of the generic design; each type could to be branded with some or all of the following:
- Company Logo or emblem
- Company colours
- Company slogans or tag lines
- Information about when your business was established
These features can make your business look more professional and prestigious, and by having these consistent hallmarks you can increase the recognition of your company brand.
The Best Printed Media
So, now you’ve considered your style you need to find a reliable supplier that can offer you the best deals – a company like Aura Print can offer a variety of low cost banners and cheap printing to suit your needs. Following this, you might want to consider using some of the following, more popular formats:
- Business Cards – a staple of any professional business, there’s something aesthetically pleasing about these little printed wonders. Having a proper business card is a convenient and easy way to spread your name around. By having a physical representation of your business that fits easily in peoples’ wallets and purses, they are more likely to remember you and could pass this on to others.
- Brochures – a glossy guide to your business and its success can be placed in other stores – coffee shops in particular -to again spread your name about. This can also improve your professional image as you can offer a large amount of information in an easy to understand and eye-catching form.
- Banners – banner printing is both cheap and interchangeable, and these types of signage are a great way to promote your business. They can easily be placed in many different places and can be an effective way to advertise events and announcements.
- Posters – similar to banners, these are another versatile method of promoting your brand; obviously the larger they are the more noticeable, but it can be the more subtle smaller sized posters that can help increase awareness of your company. By placing them in places where there are large volumes of people traffic, so long as they are eye-catching, they will leave an impression on the passers-by.
So if you’re looking for reliable, alternative ways to get your name out there, make the most of Printed Media and you could soon begin to feel the benefits as the improved awareness of your brand helps your business’ profits increase.
Cover photo credit: Saulius Dumbliauskas / Flickr
