We’ve already talked about exciting new possibilities in today’s world of social media and LinkedIn connections, but with all that excitement, you might have overlooked the importance of the traditional business card.
But the truth is that classic, printed materials, like those offered on http://www.print-print.co.uk/brochures-booklets, can be the best way to make a great impression and have someone follow up with you. They’re the perfect item to carry around with you and conveniently hand out, while exchanging email information or social media accounts can be lengthy and usually happens after you’ve already talked to someone for a while
A business card is the perfect way to make a casual introduction to a lot of people around you, get attention that can lead to a lot more conversations and potential business, and easily give them access to all of your social media accounts.
There have been a lot of articles on the subject of business cards, and here’s an overview of the best advice to keep in mind when considering your current card or making a new one.
Font
The font you choose for your business card isn’t just about looking good. It also needs to be practical. It’s important to remember that your card is going to be seen by a lot of people, and they might have varying vision.
Choose a font that is appropriate, professional, and reflects your style, but above all, easy to read. Also, you will want to make sure that the size of the font is appropriate.
Along those same lines, you want to make sure to not include too much information. Be sure that everything on the card is relevant and necessary for contacting you, but not much more. People don’t want to read through a novel when they’re deciding whether or not to get in touch.
Branding
This is where picking the font can be a bit tricky. You need to make sure that your business card matches your brand every where else, especially if you are representing a small business.
Don’t put fonts or colors on your business card that are different from what you have on your website or social media presence. Think of the business card as an extension of how you present yourself everywhere else. It’s one piece of your website that you’ve printed out to hand to other people. At the same time, keeping colors and logos the same is one thing, but it’s best avoid inserting taglines or brand promises. This will help you to keep the card concise.
Paper
It’s the simplest of everything you will need to consider when putting your business card together, but also the easiest to overlook. Choosing a high quality paper that’s not too thin and not too thick is the best way to get noticed.
If you have trouble deciding on what would be the best, just think about what would be the easiest for you to keep track of and what you might loose easily. If you think it’s paper that you would easily tear, or lose, don’t choose it.
