Social networking platforms and blogs are constantly used every single day, for business and pleasure. This naturally provides perpetual opportunity for online defamation. If you are a small business owner, online reputation defamation is a real concern. Keep in mind that anyone, anonymous or not, can post or say anything they feel like saying about you and publish it to the web in an instant. Defamation law is a significant matter, and becoming more vital every day.
Here’s what you need to know.
What constitutes online defamation?
Defamation, for the most part, comes under two categories: “libel” and “slander”. Libel occurs when the offense is written (such as in a tweet, article, or blog post), while slander must be spoken (such as in a posted video). Defamation happens when a statement is absolutely false, and when it is damaging to one’s character or reputation.
How can you avoid becoming part of the problem?
To avoid committing a defamation offense, always stick to verifiable facts. When posting or tweeting, ask yourself, “Is this statement 100% true? Could it be potentially offensive or controversial?” To be safe, avoid posting wild opinions. It’s a wise idea to make sure that, if you do post an opinion, it can’t be construed as a fact. Be a positive voice when it comes to the online presence of your business. Do not even link to an opinionated, potentially offensive website or web content.
If you become a victim, is there anything you can do?
Online defamation can occur when you least expect it. What can you do if a false claim is made against you or your business? The offender must be proven to have defamed you with a false, malicious, and damaging statement. Even an anonymous poster can be held liable in many instances. However, that can take the services and expertise of an attorney skilled in internet defamation and cyberlaw, such as Kelly / Warner Law.
Online defamation, whether libelous or slanderous, is a concern for many in the social media age. It’s up to you to be vigilant concerning your online presence and reputation. Stay positive when generating content, including blog posts and tweets. Do not engage in name-calling or in being overly-opinionated. In a legal emergency, make sure you have secured the skills of an experienced internet attorney. If you remain aware, cognizant, and stick to verifiable facts, you should have smooth sailing.
Cover photo credit: Miguel Pires da Rosa / Flickr
