Since its early days of conceptualization in the 1970s and 1980s, holographic technology has been as synonymous with popular cultures obsession with what the future will be like –as Marty McFly’s hoverboard.
And while early iterations of a real hoverboard are only beginning to get any lift, holograms it seems, are tried, tested, and true when it comes to advertising and corporate trade show events.
In this day and age, holograms are utilized for the 3D visual representations of persons, places, or objects in a format that is appropriately suitable for corporate events and entertainment venues that demand attention.
Holographic 3D displays can completely transform a space, or it can convincingly display virtual content in real time, true to life, fully life sized all without the expensive hardware or animatronics. 3D holographic technologies, such as those used in 3D projection mapping have been around for years, although only recently have they shifted to becoming so affordable, as they are today.
With the aid of a skilled holographic display professional, your company can give holographic presentations a try without the overhead of buying assets or allocating too many internal resources to execute.
So, we already know what and how, let’s look at why 3D holographic display technology is so popular among large and fresh-on-the-block brands alike.
1. Brand Authority
Holograms are just plain cool and the innovation that comes baked into holographic display technology transfers. Convey messages with baited breath and an eager audience.
2. Limitless Opportunities
Spruce up a drab venue with virtual displays or furniture, or add screens of unreal dimensions; the choice is yours. No matter what the experience, graphical interface, or life-like virtual character you’d like to present, there’s a holographic display form-factor that will match the presentation you’re looking for.
3. Cost-Effective Solution
Holograms can scale in ways that LCD displays never could; but holograms can scale more than just hardware –it can scale people, too. Holograms can pull a crowd out of thin air. They have been used in contemporary dance routines, broadway shows, and even protests where the consequence was too great for people to carry out in real life.
4. Create, Create, Create
Holographic displays also provide a media to push the limits of what has been possible in advertising until only recently; today advertising is not limited to selected ad space. Advertising can now tell a real-world brand story, one that is immersive and completely experiential.
Creating 3D holographic visualisations is also made easy with 3D rendering technologies such as those offered by Activ8 Events. Visit their homepage or go to their Contact Us Today page to know more. The holographic technologies offered by companies like theirs have a huge advantage over other emerging display technologies as it has had nearly a century to evolve over time.
5. Experiential Demonstrations
Displaying virtual 3D holographic objects weightlessly before an audience is often much more cost-effective and transparent than pulling out an actual model. With 3D holographic displays, an audience can see an object from all angles or through an object.
This allows for a complete, transparent dissection of a three dimensional object, and would be great to demonstrate product features, faults, and even real world applications through augmented reality.
Holograms allow brands to break free of traditional marketing budget constraints to visually demonstrate anything –literally, anything— under the sun.
Cover photo credit: Microsoft Sweden / Flickr
