Tell me if this sounds familiar: you spend hours thinking of contagious topics, you write the perfect headline and share your content on social media. And, then, you secretly hope that a sudden surge of new readers will flood your website.
In reality, your content barely gets noticed, and your traffic line remains flat.
Why?
Let’s look at the data for a moment. Recent reports show that 90% of marketers use content marketing as a pillar of their marketing strategy. In other words, there are a plethora of articles on the Internet on every possible topic.
So, what can you do to stand out from the crowd? And, most importantly, how can you stop wasting resources on a strategy that doesn’t bring you any benefit?
In this article, I’m going to present you a few tricks that will help you inject some personality in your content marketing strategy and get more traffic to your website.
1. Add Value to Your Content
Here’s the hard truth, your readers aren’t interested in your objectives – personal or professional. They just want to know how you can solve their problems.
So, if your aim is to get more visitors to your website, it’s time to take off the sales hat and create relevant content. Provide you visitors with research-backed content; give them detailed solutions and show them (in numbers if possible) what they can achieve if they buy your product or follow your advice.
Creating content that is relevant, helpful and adds value to your reader’s lives requires a bit of legwork. If your creative energy is already spread across all areas of your business, then it’s best to hire someone who knows what it’s doing. For instance, if you run a physical therapy clinic, you might know everything about the latest treatments, but you might not know how to create content that engages potential patients. So, why not let specialized marketing team do the hard work for you.
2. Start Your Blog Post With a Story
The first sentence is one of the most important elements of your blog post. So, how can you hook your readers from the very first line?
A study by Groove HQ that tested different ways to introduce a new blog post found that storytelling led to 300% more readers than the other methods.
Storytelling allows you to pick the interest of potential readers. Learn to grab their attention from the first sentence. Have them sit down and listen to your story. Get them intrigued and make them crave more.
3. Make It Diverse
Some people might love your content while other will get bored after reading the first few sentences. It’s not that they are not interested in what you have to say, but different people prefer different formats. Some people prefer reading case studies while others want to watch a video or listen to a podcast.
Don’t be afraid to experiment with different content formats, such as how-to articles, infographics, videos, and so on.
Keeping your content marketing strategy relevant will pay off in both short and long term. While it is tempting to go for „the more, the merrier,” you will find great benefit in actually turning that around into spending enough time on your strategy.
