Running a small business is highly demanding. You’re not only an expert on how to run the company itself; you also become a default subject matter expert whenever your team runs into a question they can’t answer.
Branding questions are one of the most common topics of contention. Most small businesses don’t define their branding strategies nearly as well as large companies do, so there are going to be questions your team can’t answer. They will look to you when it comes to creating branding materials—especially the company logo.
It’s important for you as the owner to have a hand in creating your business logo. After all, you know your brand identity better than anybody else because you’re the one who started the company. But knowing your brand doesn’t mean you know how to distill its character down into a real, live logo.
Many small business owners hit a huge learning curve when it comes to design, because they don’t have training in the arts. Luckily this great visual resource from Company Folders breaks logo design down into an objective easy-to-understand process; in fact it’s based on the printer’s logo design services, which help clients like you create amazing original logos.
