SEO Google Ad words or Pay Per Click Advertising is a good way to generate high-quality qualified leads to your website. It has the potential to improve your organic results and boost search engine page rankings.
However, this technique doesn’t directly improve your existing SEO strategy. There are indirect ways by which PPC ads strengthen and reinforce your organic search results. Here we are telling you simple ways by which PPC can drive boost organic traffic to your website and obtain more qualified leads.
Ads compel website users to click on an Ad
It has been seen that a website surfer who sees a PPC ad is more likely to click it. This helps improve the organic listing of that website. Looking at this potential, many websites run their brand ads to let more and more users click them.
Ads create more engagement and conversion
Website surfers who are earlier exposed to a website or brand ads via paid search are likely to click on such ads in the future. This happens because clicking on ads creates better engagement on their organic content that leads to greater conversion.
It is seen that searchers are less likely to click on ads from a new company or a brand. Such ads create less engagement, and so would not be able to create conversion. To get more conversion, some level of paid exposure before organic exposure is beneficial.
A PPC agency helps you yield better organic results with high brand rankings. When the brand association is strong, it leads to a higher click-through rate (CTR) and engagement among websites and users. The outcome is that they are more likely to hit on the Buy button. This will, in turn, help in sales and revenue generation of business.
Paid ad clicks generate more links that boost organic rankings
Another way in which Google Ads affect organic results is that they lead to more links. It results in increased linking, mentions, sharing, coverage, etc. The overall effect is improved organic rankings.
This is the potential of a paid ad. When users click an ad, they go to that website where they might like to link to it. There is also a possibility that they may mention that brand on any other website/social media channel.
This action will benefit the business as they will get more media/social media coverage. Some users can even share the link in their social groups that improve the visibility of the brand. Thus, clicking on paid ads, directly and indirectly, boosts organic rankings of a website.
The main logic here is that you get more traffic on a website when you increase the engagement. This is true, especially for those websites that provide an enriching experience to users that may compel them to write about, cover, share, or magnify in a certain way. The outcome is a boost in the organic rankings.
Remarketing Hasten Your Organic Results
Remarketing is also called Retargeting. It is a method that businesses use to show targeted PPC ads to visitors who have earlier visited their site or engaged with the brand somehow. It is a potent and impeccable tool to identify the 98% of people who have visited your site but did not make any purchase. As those website visitors are aware of your brand, they are higher in their conversion than any random stranger on the web.
Remarketing is a potential technique that can enhance overall SEO results when used in the right way. It helps re-capture search visitors who have not converted in the past. The method takes you to your prospects several times, cost-effectively and straightforwardly.
The main aim is to capitalise on every visitor who visits the website via organic search. Remarketing enhances brand recall and makes it likely that people will look for the brand name later and re-access the website through organic search.
This technique helps a business to be on the mind of the audience. When this happens, it establishes trust and increases the possibility of sharing the website content among their groups. This eventually leads to getting more backlinks.
In-Market Segments Boost Rate Of Conversion
In-market segments assist a business to target people who are existing in your market. This technique helps a business reach out to those who want to buy the product you offer but don’t know about your brand yet.
PPC ads can be generated to target these in-market audiences to yield higher conversions. It takes you to those visitors who are actively researching, browsing, or comparing the type of products that your business sells just by clicking the ad extension.
Bids on paid search results to change the market
When you bid on paid search results, you get the ability to alter the market in terms of thinking about the creation of ads content, the value of search queries, and monetisation. This implies that bidding on ads that no one has bid on earlier gives you more opportunities to get a new competition into your search results. In this way, you get the power to impact the overall dynamic behind the execution of a search query in your sector.
By Incorporating Google Ads Campaigns In Your Bing Ads, You Can Generate More Leads
When compared to Google Ads, bids on Bing have low competition for a specific set of keywords. This enables PPC managers to leverage their AdWordsoperation on Bing Ads. This technique saves time, gives you the same conversion rate, and yields more leads.
It is quite easy to import ad information straight into Bing Ads at the time of the setup. Doing this, it will help maximise click-through rate, generate better conversions, and strengthen your ROI.
Conclusion
PPC is a great investment in improving the SEO of your website. It is ideal for those accustomed to Google Adwords campaigns and well aware of writing persuasive ads. By running the targeted online PPC ads, you can easily reach your potential audience, yield more qualified leads, increase ROI while keeping the CPC low.
To make your PPC ads effective, make sure your ads are based on precise search term phrases that meet a wide match and the right ad extension. It will help you realise your business goals and make the best use of your investment.
