Dealing with the law is a subject that no-one is entirely comfortable with. Whether it’s organizing your tax returns or establishing a new business, simply trying to make sense of all the different terminology can be a minefield. Like it or not, though, this is something every startup needs to face if they are to…
If you have not attended any industry exhibitions for your business, it may be something that you should consider participating in for the benefit of your business. If you already attend shows, then you will know that it is an excellent way to generate new customers and contacts. When you are exhibiting at an exhibition,…
Want to use your smartphone at work but fearful of doing so in case you get rapped over the knuckles? This may not be the case for much longer, if indeed any longer, as businesses are now moving towards the adoption of BYOD (bring your own devices), which enables workers to use their own smartphones…
For small businesses, the start of your brand is the logo. Your logo is the face of your business and builds recognition with your customers. But is your choice of branding fulfilling its purpose and attracting attention for the right reasons? Whether you’re just starting your logo design or reinventing an outdated brand identity, here…
In 2014, McDonald’s spent $1.42 billion on advertising in the US alone. Since McDonalds does have this kind of money, it makes sense to spend it reinforcing its brand identity as one of the largest and most recognisable in the world. But you don’t have to spend a lot of money to create a strong…
More and more businesses are changing the way they operate in favour of green solutions and environmentally-sound thinking. While not exactly a trend, a 2012 poll of event planning agencies expressed interest in addressing environmental concerns. This shift is clearly striking a chord with consumers as 55% of worldwide online consumers have said they would…
Clearly written health and safety policies are an integral part of any business, regardless of what industry you are in. Therefore, you need to take the time to really think about what is necessary to keep your employees safe, and what they need to know in order to remain healthy every day on the job.…
So you’re the next Bill Gates, right? You were sitting on your couch one night, caught in an endless marathon of Breaking Bad, when suddenly you realized something. You had an idea. A really good one, actually. You scramble for your phone, opening your notes app, and furiously type everything you were just thinking. Ah,…
Naturally, someone who decides to find a personal injury lawyer wants to choose the best person for the job. The person may have been injured in a car accident that wasn’t his or her fault, but the drunk driving, etc. Consequently, the individual needs a lawyer who will help with the process of getting compensation.…
You may have had this nightmare: you’re giving a presentation to a room full of influential people, when you suddenly realise you’re naked and they all start laughing at you. Although pure fantasy, the feelings of dread are real enough and afflict many. Fortunately, by following a few simple guidelines, you’ll be able to engage,…
