The next time you visit the high streets around London, take a look at the number of charity shops on an average stretch of road. Chances are that you’ll see plenty. Charity shops are great places for bargain hunters to frequent, and they’re also obviously a great source of revenue for a charity. What’s more,…
It is all well and good to have different signs and banners for your business, but they really work the best when they are used effectively. Believe it or not, just placing your sign in any place that you want, will not necessarily nab you the customers that you need. There is actually a lot…
Promotional products, corporate gifts and giveaways are still prominent in business marketing and branding efforts. Unfortunately, it’s not easy to start a small business in this industry. Indeed, the market is huge: It’s a $19 billion market with virtually no barrier to entry, which means everyone can jump into the promo products and giveaways market…
The UK’s economy may have experienced a double-dip recession in recent years but it doesn’t mean retailing has stopped progressing. Smart retailers are continuously seizing opportunities that the modern digital age is offering them, which has led to the birth of personalised retailing – me-tailing. An article by The Guardian gives the most precise definition…
For those who’ve been following this series, this is the final installment. I’ll do my best to squeeze in as much detail as I can about writing a sales-oriented email newsletter. Rather than bore you with one my usual long segues, I’ll just continue from where part 3 left off. Don’t be too professional: Before…
The Free Dictionary defines swag as promotional items, especially when given for free. Head to any trade show and you’ll see marketing at its best. Free swag not only makes current clients happy, but it can attract new clients simply by displaying your name prominently. Pens used to be the go-to swag item for companies…
As small business owners are 24/7 connected to the cloud, it’s only logical for them to embrace the all-available apps which can help them operate their small businesses better. The downside of the availability of small business apps – literally thousands of them – is in choosing the right ones for you. As a small…
I just wanted to drop in and offer everyone some ‘intellectual nourishment’ about starting your first (or second, third, etc.) small or medium-sized business. Should you buy a franchise, or create your own startup from the ground floor? This isn’t an easy question to answer – we’re all human beings after all – with different…
One of my reasons to start my own business is to get the freedom in crafting a venture which fit my personal endeavors, not the other way around. I personally not a travel junkie, but I don’t like working in a formal setting. So, what I’m looking for is a business idea which I can…
Is everything small and medium businesses jinxed? Perhaps not, but at least things related to SMBs is pretty challenging these day – online and off line. The latest sad story is the downsizing which is happening in hyper-local news site, Patch. Just launched a small business section a while ago, Patch is under scrutiny of…
