Email Marketing vs. Social Media Marketing
One of the biggest concerns facing business owners in 2018 and beyond is figuring out how best to market their brand online. The toughest part is sifting through an endless sea of advice on what platform to use. Every marketer who writes an article is a guru — one half claim email marketing is dead,…

What Happens During a Tax Investigation?
For any small business, a tax investigation can be nerve wracking. You might not know what to expect or what the results could cost your business. There are a number of stages to a tax investigation. Understanding them, and being prepared for them happening can make the process easier, saving you time and money. The…

Why You Need to Consider Localising Your Website
With the internet continuing to take over everyday life, it’s becoming increasingly important to reach out to your audience online — especially if you’re looking to take your business global. On the topic of website translation, Global Voices highlight that only 28% of internet users are English mother-tongue speakers. Simply put, if you’re only focusing…

5 Booming Businesses that Started Out Small Online
With modest beginnings comes great success. Many of the household names you know of today were birthed quietly out of homes, offices and dorms – and now they’re worth billions. If you’re looking for some inspiration to try it yourself, here’s five examples of booming businesses that started out small online. Facebook The start of…

3 Secrets of Business Event Planning
The best business events run smoothly and are entertaining and memorable. The smallest details matter and, with a little creative thinking, will lift your event above the average: Designing Your Content Memorable business events offer delegates or attendees something a little different. Formal business events walk a fine line between fun and boring. Your content…

How To Spend Your Advertising Budget And Make It Go Further
In the Marketing Budgets 2016 Report, published by Econsultancy, 85 per cent of almost 500 businesses polled since 2011 revealed that their marketing budgets remained consistent or increased year on year. This trend is likely to remain continue over the next few years. Last year, it was found that 30 per cent of a business’s…

First Steps in Starting a Business
You may not know much about starting a business, but you probably do know that there is a lot of work involved and many, many different things to do.  There are plenty of detailed articles that take you through the overall process of launching a business, but what are just the first few steps to…

What Exactly is a Tax ID Number Used For?
Though Social Security Numbers are the most common kind of tax ID number, the next most common is the Employer Identification Number. The EIN number is needed to start a business. These numbers, issued by the IRS, allow the IRS to monitor all tax activities of the company. Other types of tax ID numbers are…