SEO Google Ad words or Pay Per Click Advertising is a good way to generate high-quality qualified leads to your website. It has the potential to improve your organic results and boost search engine page rankings. However, this technique doesn’t directly improve your existing SEO strategy. There are indirect ways by which PPC ads strengthen…
Whether you’re an employee or the business owner, dealing with difficult customers can get tense. Even if the problem is your responsibility, perhaps as the result of a treatment or service gone wrong, there is also the possibility that the customer is being deliberately standoffish in order to claim compensation. This has led to a…
Outsourcing is one of the best ways for small businesses to save money. There is no need to employ full-time staff. Plus, you can also take advantage of a global pool of talent. In this article, we’ll talk about some of the best services that a small business can outsource. 1. Laundry Whether you have…
Having a big business dream is great, but to convert your dream into reality, you need a business plan. Whether you’re a startup or established business, a business plan serves as a roadmap to steer your business in the direction of your vision. You can either write your business plan from scratch or use a…
Nowadays, simply shout a voice command at Alexa, our handy companion stationed in the corner of the room, and she’ll respond with a ‘feels like temperature’ and even a suggestion of whether you need to get the woolen mittens on too. From the way we travel and get our food, to the way we communicate…
Social media is here to stay so if your small business still hasn’t taken a step into the world of online marketing, it’s time you swallow the pill. Your target audience is probably too absorbed in their phone screens to pay attention to the banners and posters you are putting up – it’s time to…
As a small business owner, you could be spending up to 50 hours a week in your office, so finding the right area to establish your company is essential. And while factors like style and size are certainly important when selecting premises, the location itself could be your most crucial consideration. In fact, 84% of…
What is online reputation, and why does it matter to your business? A good online reputation is one crucial component of attracting customers and building brand loyalty. When your company has a strong online reputation, you’ll create higher levels of trust and ultimately increase profits over time. But building an online reputation—or changing a bad…
How would you rate yourself at delivering presentations? Indeed, some of us look like natural born presenter and when we stand up and take the mic, the room falls silent and we instantly have everyone’s full attention. In the midst of a well-rounded presenter, the audience listens because they are confident that what is about…
Remote businesses are the businesses of the future. The internet has made it so that you no longer require a brick and mortar office in other to run a business, you can run a successful business from the comfort of your home with just your mobile phone and PC. The advantages of running a remote…
