Main Street shopping has been a popular destination for local businesses for centuries. Rather than have one destination for customers to go to, they have plenty of small businesses to visit and purchase from. To take advantage of this setting, you’ll want to introduce yourself to the already-established businesses around you, attract window shoppers with…
The UK’s economy may have experienced a double-dip recession in recent years but it doesn’t mean retailing has stopped progressing. Smart retailers are continuously seizing opportunities that the modern digital age is offering them, which has led to the birth of personalised retailing – me-tailing. An article by The Guardian gives the most precise definition…
Who knows how to sell a product better than Hollywood? Their fantastic marketing tactics probably have something to do with how many millions of dollars are put on the line to make a movie. The most expensive film ever made, when adjusted for inflation, is Pirates of the Caribbean: At World’s End, which topped out…
For those who’ve been following this series, this is the final installment. I’ll do my best to squeeze in as much detail as I can about writing a sales-oriented email newsletter. Rather than bore you with one my usual long segues, I’ll just continue from where part 3 left off. Don’t be too professional: Before…
This is the second-to-last installment of this posting series. I decided to extend past the three parts I originally promised because there’s just too much detail to talk about in one final post, and you love my incessant rambling, so I figured what the heck! If you haven’t read part one or two yet, please…
The Free Dictionary defines swag as promotional items, especially when given for free. Head to any trade show and you’ll see marketing at its best. Free swag not only makes current clients happy, but it can attract new clients simply by displaying your name prominently. Pens used to be the go-to swag item for companies…
As promised, this is “Part Deux” of Designing an Email Newsletter that I promised you in my last post. I’ll remind all of you that this whole series is about writing a “marketing” style email meant to sell a product or service, or to collect leads for later use. Highlighting methods and supporting media help…
What’s in a name? Much! Your business name is your identity; it is the cornerstone of the foundation. It is the key element of your brand. Pick the right name and it can do well for your business. Pick the wrong one, and it can hamper your prospects big time. There are no rules when…
Email newsletters are a great way to keep in touch with current and past customers of your business, while also being a great way to gently ‘coax’ potential customers into your sales funnel. This is purely about the writing and visuals, for info on creating a list, check out the following video from master marketer…
I know what you’re probably thinking: “Wow! This Chad guy just blew my mind! Teens you say? I never in a million years would have imagined… Thank you kind sir, but I don’t sell clothing and I’m not interested in the music, video game, or cellphone industry…” Of course the concept of marketing to teens…
