According to management experts, the first step in creating a successful business is to change your mind set. If you have people in your employ, you must understand that you are not managing a business, you are managing people. When you learn how to relate to the people you lead, business success will naturally follow.…
Ask any small business owner what one of the most daunting parts of growing their company past being a sole trader, and many of them will tell you that it is dealing with payroll, taxation, and HMRC. Buying software and then learning how to use it, dealing with employees, paying the correct tax, national insurance,…
Business events are hard to plan and especially when one is starting out. Getting the people’s attention is the least of your worries as you have to make a positive image of yourself that will motivate them to keep coming back. One of the most essential ways of making your event a success is by…
Main Street shopping has been a popular destination for local businesses for centuries. Rather than have one destination for customers to go to, they have plenty of small businesses to visit and purchase from. To take advantage of this setting, you’ll want to introduce yourself to the already-established businesses around you, attract window shoppers with…
The UK’s economy may have experienced a double-dip recession in recent years but it doesn’t mean retailing has stopped progressing. Smart retailers are continuously seizing opportunities that the modern digital age is offering them, which has led to the birth of personalised retailing – me-tailing. An article by The Guardian gives the most precise definition…
Who knows how to sell a product better than Hollywood? Their fantastic marketing tactics probably have something to do with how many millions of dollars are put on the line to make a movie. The most expensive film ever made, when adjusted for inflation, is Pirates of the Caribbean: At World’s End, which topped out…
For those who’ve been following this series, this is the final installment. I’ll do my best to squeeze in as much detail as I can about writing a sales-oriented email newsletter. Rather than bore you with one my usual long segues, I’ll just continue from where part 3 left off. Don’t be too professional: Before…
This is the second-to-last installment of this posting series. I decided to extend past the three parts I originally promised because there’s just too much detail to talk about in one final post, and you love my incessant rambling, so I figured what the heck! If you haven’t read part one or two yet, please…
The Free Dictionary defines swag as promotional items, especially when given for free. Head to any trade show and you’ll see marketing at its best. Free swag not only makes current clients happy, but it can attract new clients simply by displaying your name prominently. Pens used to be the go-to swag item for companies…
As promised, this is “Part Deux” of Designing an Email Newsletter that I promised you in my last post. I’ll remind all of you that this whole series is about writing a “marketing” style email meant to sell a product or service, or to collect leads for later use. Highlighting methods and supporting media help…
