Running a web design agency can be one of the most beautiful jobs in the world. You are surrounded by creative people who are constantly coming up with ways to make the web a better place and to change the world for the better. It is also a competitive field and you never get bored.…
In the business world, your brand is everything. It’s what consumers learn about your business first. And if they like it, they may become loyal advocates. This is the ultimate goal of every company – to grow their base of loyal fans. If you can create a brand that resonates with your target customer, then…
Millennials are now the largest generation in history and represent $2.45 trillion in spending power, which is driving global trends in a wide range of businesses and industries. These spending habits have demanded businesses operate more responsibly, more sustainably and more respectfully of the natural environment, a new movement for sustainable consumption has well and…
Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes…
Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust…
Running a small business is highly demanding. You’re not only an expert on how to run the company itself; you also become a default subject matter expert whenever your team runs into a question they can’t answer. Branding questions are one of the most common topics of contention. Most small businesses don’t define their branding…
There’s long been a symbiotic relationship between business and sport. In fact, before rugby went professional in 1995, it needed the support of the business community in order to survive. Now however, that goes both ways. Corporate access to the sports and entertainment industry has proven valuable beyond all expectations, enabling business people and executives…
In this competitive modern world it can be easy to view employees as dispensable, because, let’s face it, there’s a hundred more out there that would be more than happy to fill their place. But when it comes down to it, would they be happy to? Or would you end up going through an endless…
Selling crafts is usually a home run business and this means that delivery is an integral part of sustainability. Whether you do hand painted stained glass, jewellery design, woodwork or soap maker, there are hundreds of people in the same situation and they need a safe and effective way of delivering goods. How do you…
Why Include a Cafeteria in the Workplace? If your business doesn’t include a food service area, you might question the value of having a cafeteria in the workplace. Why pay for the food, extra employees, and maintenance costs when your employees can simply leave the workplace for lunch? However, opening a cafeteria in your workplace…
