Deciding how best to navigate the world of social media as a brand is a tough challenge. There’s just no guarantee that you’ll get any measurable return, making the decision to implement a posting and content distribution plan difficult. Social media is such a big part of people’s world, yet still a tough nut to…
Customer identification is crucial to the success of your business. If you do this right, it will be easier to determine the strategies that should be executed to make them choose your company over your competitors. If you want an easier way to identify who to target, companies like Vivaldi Group can provide the services…
One of the biggest concerns facing business owners in 2018 and beyond is figuring out how best to market their brand online. The toughest part is sifting through an endless sea of advice on what platform to use. Every marketer who writes an article is a guru — one half claim email marketing is dead,…
The best business events run smoothly and are entertaining and memorable. The smallest details matter and, with a little creative thinking, will lift your event above the average: Designing Your Content Memorable business events offer delegates or attendees something a little different. Formal business events walk a fine line between fun and boring. Your content…
In the Marketing Budgets 2016 Report, published by Econsultancy, 85 per cent of almost 500 businesses polled since 2011 revealed that their marketing budgets remained consistent or increased year on year. This trend is likely to remain continue over the next few years. Last year, it was found that 30 per cent of a business’s…
Your website is often a customer’s first impression of you, and whether you offer services, run an ecommerce store, or have a website for your brick and mortar presence, your digital footprint is vital to your success. Making a mistake in this area can be costly and hard to recover from, potentially costing you thousands…
In the business world, your brand is everything. It’s what consumers learn about your business first. And if they like it, they may become loyal advocates. This is the ultimate goal of every company – to grow their base of loyal fans. If you can create a brand that resonates with your target customer, then…
Print marketing helps promote your business, gain new clients, and hang onto the great clients you’ve already got. But what if you’re making mistakes that render your designs less effective? Since most small business owners aren’t trained in graphic design, it’s easy to misstep without realizing it. These are 4 of the most common mistakes…
Starting a small business requires you to put lots of things on the back burner, whether that’s something huge like your social life or something small like hitting the snooze button one more time. You give up these things because you believe in your business and want to see it through. But when the dust…
Running a small business is highly demanding. You’re not only an expert on how to run the company itself; you also become a default subject matter expert whenever your team runs into a question they can’t answer. Branding questions are one of the most common topics of contention. Most small businesses don’t define their branding…
