It is such a shame to notice the fact that most small business managers do not actually understand much about branding. You need to realize the fact that brand is what differentiates you from your competition. Securing business is all about brand recognition. Customers will not buy something if they cannot actually remember what the…
The advertising industry has come a long way. As companies began to produce more goods that we didn’t know improved our day-to-day lives, they relied on their ability to introduce new products to a market and successfully make it a household name. When the cost of manufacturing declined, marketing budgets rose and through the years…
We’ve already talked about exciting new possibilities in today’s world of social media and LinkedIn connections, but with all that excitement, you might have overlooked the importance of the traditional business card. But the truth is that classic, printed materials, like those offered on http://www.print-print.co.uk/brochures-booklets, can be the best way to make a great impression…
If you were to ask somebody how they would go about advertising and promoting their business in 2014, it’s a relatively safe bet that they would probably say through social media or networking. With the current technological age, such an answer does make sense; however, there is a method of business and event promotion that…
The basic premise of marketing, is to endorse and sell the product or service the business in question is providing and ultimately, in an era where almost every line of work involves using technology, Social Media is proving to be a highly effective means of promotion – particularly in business. So, in this time of…
On a fundamental level, driving a successful business is all about control. More specifically, it is about taking full responsibility for the business elements that remain within your remit and refusing to become obsessed with those that are external. This is not only an underlying principle of business, but also one that can be applied…
While many people get all hot under the collar when it comes to keeping up to date with the latest trend or fad, the savvy amongst us know that sometimes you shouldn’t try and fix something that isn’t broken. So, while some may be off chasing their own tails with some new-fangled marketing idea, the…
It makes us unhappy when the conversion rate of a landing page sucks. Well then, just like any other savvy online marketers, you will definitely make a bold decision to scrap that page. But lol, the next day when you check the statistics of that page in Google Analytics, it looks like the landing page…
Trade Shows can be a great opportunity to raise brand awareness, engage with potential customers, and attract valuable media coverage. But as with any investment you are planning to make, it is essential to plan your approach if you want to maximize the return achieved. Before you go Define objectives – Gather team members around…
It is all well and good to have different signs and banners for your business, but they really work the best when they are used effectively. Believe it or not, just placing your sign in any place that you want, will not necessarily nab you the customers that you need. There is actually a lot…
