In 2014, McDonald’s spent $1.42 billion on advertising in the US alone. Since McDonalds does have this kind of money, it makes sense to spend it reinforcing its brand identity as one of the largest and most recognisable in the world. But you don’t have to spend a lot of money to create a strong…
More and more businesses are changing the way they operate in favour of green solutions and environmentally-sound thinking. While not exactly a trend, a 2012 poll of event planning agencies expressed interest in addressing environmental concerns. This shift is clearly striking a chord with consumers as 55% of worldwide online consumers have said they would…
Clearly written health and safety policies are an integral part of any business, regardless of what industry you are in. Therefore, you need to take the time to really think about what is necessary to keep your employees safe, and what they need to know in order to remain healthy every day on the job.…
So you’re the next Bill Gates, right? You were sitting on your couch one night, caught in an endless marathon of Breaking Bad, when suddenly you realized something. You had an idea. A really good one, actually. You scramble for your phone, opening your notes app, and furiously type everything you were just thinking. Ah,…
Naturally, someone who decides to find a personal injury lawyer wants to choose the best person for the job. The person may have been injured in a car accident that wasn’t his or her fault, but the drunk driving, etc. Consequently, the individual needs a lawyer who will help with the process of getting compensation.…
You may have had this nightmare: you’re giving a presentation to a room full of influential people, when you suddenly realise you’re naked and they all start laughing at you. Although pure fantasy, the feelings of dread are real enough and afflict many. Fortunately, by following a few simple guidelines, you’ll be able to engage,…
With rent prices in city centres for office blocks reaching all-time highs, more and more businesses are turning to using serviced offices. If you haven’t yet considered them as a solution to your businesses financial problems, here’s five reasons why you should: Flexibility Using serviced offices means that businesses can have more flexibility than ever…
Small business financing is one of those things you thought would never change. Banks and credit companies are one of the most archaic type of companies you’ll ever encounter. These financial facilities were dominating 100% of a multi million business, which is only growing bigger as years go by. These sleeping giants are now waking…
If you’ve secured a meeting to deliver a sales presentation, this is the perfect opportunity for you to move towards closing the sale. The best salespeople know their product, have done in-depth research, and listen to their clients. Whether your Buyer needs an introduction or a specialized demo on your product/ service, you must remember…
In September 2010, Tanya Shannon, Patrick O’Connor and their kids were out for a spot of dinner in Dublin. At The Arc Bar and Restaurant, to be precise. After fueling up, they paid “Paddy” – their server. But, as they were leaving, a manager allegedly approached them. And, according to the family, the manager wasn’t…