6 Clients That Freelance Designers Should Avoid
Thinking of ditching the full-time job in design and taking the freelance option? Freelancers all over the world encounter exactly the same problems with clients; some are great, but some can seriously affect your earning potential. If you’re ready to ditch the day job, here are some perils to watch out for. 1. The Client…

Four Unexpected Ways Small Businesses are Cutting Costs
It’s a constant point of discussion — what can small businesses to do to remain even remotely competitive with corporate giants? They’ve got the “local” thing going for them, which, lucky for them, is quite trendy right now. But unfortunately, the effects of the recession have put small businesses at a huge disadvantage — yes,…

Small Business’ Guide to Maintaining a Marketing Budget
The unpredictable nature of the future makes budgeting a difficult task to start and maintain. When unexpected obstacles turn up and seem to overturn all of your budgeting efforts, it sometimes seems like a lost cause—what’s the point if the predictions and projections are wrong? However, budgeting is the key to running a successful business,…

10 Tips for Managing People Instead of Your Business
According to management experts, the first step in creating a successful business is to change your mind set. If you have people in your employ, you must understand that you are not managing a business, you are managing people. When you learn how to relate to the people you lead, business success will naturally follow.…

Promotional products, corporate gifts and giveaways are still prominent in business marketing and branding efforts. Unfortunately, it’s not easy to start a small business in this industry. Indeed, the market is huge: It’s a $19 billion market with virtually no barrier to entry, which means everyone can jump into the promo products and giveaways market…

Essentials to a Successful Business Event
Business events are hard to plan and especially when one is starting out. Getting the people’s attention is the least of your worries as you have to make a positive image of yourself that will motivate them to keep coming back. One of the most essential ways of making your event a success is by…

Opening a Small Business in a Busy Main Street Area
Main Street shopping has been a popular destination for local businesses for centuries.  Rather than have one destination for customers to go to, they have plenty of small businesses to visit and purchase from.  To take advantage of this setting, you’ll want to introduce yourself to the already-established businesses around you, attract window shoppers with…

Why ‘Me-Tailing’ is The Future of Retail
The UK’s economy may have experienced a double-dip recession in recent years but it doesn’t mean retailing has stopped progressing. Smart retailers are continuously seizing opportunities that the modern digital age is offering them, which has led to the birth of personalised retailing – me-tailing.  An article by The Guardian gives the most precise definition…